The Berkley Gulp! Saltwater Jerk Shad has an erratic darting motion which imitates a struggling baitfish. Can be rigged as you would live bait including jig head, Carolina or slip rig, Texas or weedless rig, or drop shot. The natural formulation creates 400 times more scent dispersion than other soft plastic baits. In head to head tests, Gulp! out fishes live bait.